Ella’s Boutique is a chic women’s boutique with locations in North Tampa Bay
Armed with an eye for style and a serious love for fashion, Ahnna Forgione opened her first boutique in Tarpon Springs to an amazing public reception. A short time later, in September 2019, Ella’s second location opened on Downtown New Port Richey’s Main Street.
Named after her sweet daughter Ella, Ella’s Boutique is a household name in the region for unique apparel, accessories, and gifts. As a small business, Ella’s is always looking for ways to stand out against chain retailers. One way they do this is by spotting trends and working to quickly add popular items to their inventory. While they pride themselves on the variety of their products, they say that most important is their customer service!
A Community Cause
As part of two historic downtowns, Ella’s has done their part to foster a sense of community with their customers. One way they bring folks together is through their Facebook Group: Ella’s Boutique VIP. Here they talk about fashion, share new products, and provide a sneak peek of upcoming inventory.
“We love our customers and community, without you all we wouldn’t have our small business dream come true!” says Ella’s Manager Olivia Strauss, “when you stop in, be sure to talk with our girls! They are happy to help you find attire that leaves you feeling confident and comfortable. We have a ton of tips and tricks to put together great outfits for an even greater price. Many of our girls are also familiar with the surrounding neighborhood, so they’ll always be able to tell you the perfect spot for a date night, or if you want a quick bite to eat!”
During the pandemic, Ella’s has re-affirmed its commitment to making customers feel comfortable and safe. They have doubled down on sanitizing procedures to ensure safe fitting room arrangements, in addition to selling masks to make everyone feel safe (and stylish!).
“Opening a store in downtown New Port Richey has been an exciting experience,” says Owner Ahnna Forgione, “we love supporting small businesses and have grown very close with other owners in the area. Working with everyone downtown has been such a pleasure and we cannot wait for future endeavors!”